Stock and pricing
- Price against live market data, not last month's instinct.
- Identify slow stock now and move it before the window, not during.
- Make sure every vehicle has full photography and an honest description.
- Check part-exchange appetite — a lot of plate-change deals hinge on the trade-in.
Finance readiness
A plate change surfaces every weakness in your finance process at once. Fix them while it is quiet.
- Make sure a finance calculator appears on every vehicle listing.
- Test the online application journey yourself, on a phone.
- Confirm e-signature is working so deals do not need a second visit.
- Check who is covering weekends — that is when the volume lands.
After the rush
The follow-up is where the margin is. Everyone who enquired and did not buy is still in the market a fortnight later, and almost nobody calls them back.