Choosing a broker

What a dealer finance broker should actually do for you

Every broker will tell you they have great rates. Here is a more useful set of questions to ask, and how we answer them.

  • FCA regulated
  • Transparent commissions
  • No setup cost

Dealer+

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See the finance panel, your website, Composer and the pricing data working together on real stock. Around 30 minutes.

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The questions worth asking

Rate is the easiest thing to compare and the least likely to differentiate. These are the questions that actually separate one broker from another.

  1. How many lenders, and do they cover sub-prime as well as prime?
  2. How fast is payout, and does it include weekends?
  3. How is commission structured, and is it disclosed clearly?
  4. What happens when an application is declined — is it re-placed or dropped?
  5. What else comes with it? A website, a DMS, pricing data, or nothing?
  6. Who trains my staff, and what does support look like after week one?

Commission and compliance

Motor finance commission has been under significant regulatory scrutiny. Discretionary commission arrangements — where the rate could be adjusted to increase commission — were banned by the FCA in January 2021.

Any broker you work with should be able to explain its commission model in plain terms, and your customers should be given clear disclosure. If that conversation is uncomfortable for a broker, that tells you something.

Where we are different

Traditional brokerQ-Finance
LendersOften one, or a small panel35+
WebsiteNot includedSEO-optimised site included
DMSNot includedComposer DMS included
Pricing dataNoneAuto Trader valuations
MarketingNoneSEO and Google support
OnboardingPaperworkPersonal training

Common questions

Related reading

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