Scotland · Family-run dealership
How Dealer+ transformed a family dealership
A long-established dealership with no website, no DMS and a single-lender finance facility, twelve months on.
- —
- Enquiry uplift
- —
- Finance penetration
- 12 months
- Period
The challenge
- No website at all — the business ran entirely on a classified portal and word of mouth.
- Stock and customer records kept on spreadsheets.
- One lender, which meant declining anyone who did not fit its criteria.
What we did
- Built a Dealer+ website on their own domain and branding.
- Migrated stock and customer records into Composer.
- Replaced the single lender with access to the full panel, prime through sub-prime.
- Trained the team, with ongoing support over WhatsApp.
The outcome
- Direct enquiries from their own site, rather than exclusively via a portal.
- Far fewer customers turned away on finance.
- Figures for this case study are being confirmed with the dealer and will be published once approved.
“Quote to follow, once approved by the dealer.”
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