North East England · Independent used car dealer
How one dealership increased enquiries by 42%
An independent dealer moved to a Dealer+ website with finance on every listing, and changed where their enquiries came from.
- +42%
- Enquiries
- —
- Finance penetration
- —
- Months to result
The challenge
- A brochure website with a stock list that was updated by hand and often out of date.
- No finance calculator, so every finance conversation started from scratch on the phone.
- Almost all enquiries came from a single classified portal, at rising cost.
What we did
- Rebuilt the site on Dealer+, with stock fed automatically from Composer.
- Put a finance calculator and an apply button on every vehicle listing.
- Fixed the technical SEO and rebuilt the Google Business Profile.
- Set up a review request at the point of handover.
The outcome
- Enquiries increased, with a growing share arriving direct rather than through a portal.
- More customers arrived having already seen an indicative monthly payment.
- Figures for this case study are being confirmed with the dealer and will be published once approved.
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